Ruth Oji E1732742330431

The ethics of persuasion, by Ruth Oji

Last month, I received an email from a marketing executive who was wrestling with her conscience. Her company had developed a new software product that was genuinely innovative, but her boss wanted her to create a campaign that exaggerated its capabilities and downplayed its limitations. “Ruth,” she wrote, “I know how to persuade people. I’m good

Bet9ja banner

The ethics of persuasion, by Ruth Oji Read More »

Ikechukwu Amaechi

Playing the 1998 Abacha power game in 2026, by Ikechukwu Amaechi

It was Jean-Baptiste Alphonse Karr, the French critic, journalist, and novelist, who, in 1849, coined what has become an enduring proverb: plus ça change, plus c’est la même chose – the more things change, the more they stay the same. In matters of governance and power in Nigeria – military or civilian – nothing can be

Bet9ja banner

Playing the 1998 Abacha power game in 2026, by Ikechukwu Amaechi Read More »

1xbet Nigeria
Scroll to Top