Ruth Oji E1732742330431

The ethics of persuasion, by Ruth Oji

Last month, I received an email from a marketing executive who was wrestling with her conscience. Her company had developed a new software product that was genuinely innovative, but her boss wanted her to create a campaign that exaggerated its capabilities and downplayed its limitations. “Ruth,” she wrote, “I know how to persuade people. I’m good

The ethics of persuasion, by Ruth Oji Read More »

Scroll to Top